Description
Senior Marketing Effectiveness Manager
A leading global bank require a Senior Marketing Effectiveness manager to lead a bank wide optimisation of Marketing Investment through effective marketing effectiveness/performance evaluation. This includes reporting, strategy and influencing.
You must be able to influence and engage with CEOs, Marketing Directors and Product Heads across the organisation. Success is when senior stakeholders are fully engaged and utilising expertise. Collaborate with Group Centre Marketing on budget processes/performance management. Ensure strategic goals and priorities are achieved
- Marketing Effectiveness Strategy 40%
Set clear strategy to track and monitor marketing effectiveness
Influence senior stakeholders to bring them along the journey in developing this functional expertise and get their buy in
Ensure strategic aims are translated into quick execution
- Dashboard design (include KPI's) and reporting execution 20%
Evaluate various KPI's to be adopted ensuring all types of marketing investment are considered eg advertising, digital/aggregators, direct, events etc. Job holder will be responsible for determining best metrics, gaining senior stakeholder buy-in
- Marketing performance analysis 30%
Develop and maintain strong working relationships will all key stakeholders
Influence and lead core planning process
Analyse, interpret and communicate performance data in an insightful and action orientated way that support BU's/key processes eg investment/budget prioritisation
Drive and champion ad-hoc initiatives
- Marketing investment prioritisation 10%
Ensure all the KPI/reporting supports prioritisation analysis
Developing and managing strong senior level business and stakeholder relationships
Expert in marketing investment and analysis
- Key points
* Excellent stakeholder management
* Strong proven track record of leading marketing effectiveness campaigns
* Expert in Marketing
* Strong Numeracy
Aston Carter Ltd is acting as an Employment Business in relation to this vacancy.