Description
Responsibilities
* Implement and help evolve the global social marketing strategy, with a strong focus on Facebook
* Support delivery of the annual global social marketing plan in coordination with the Regional Marketing teams, Customer Marketing, the Product Team (eCommerc) and Customer Operations
* Manage growth of Hotels.com's customer base on Facebook and deliver return on this investment
* Manage agency relationships
* Manage day-to-day social marketing activity in the EMEA region
* Manage selection processes for relevant technology providers and agencies
* Maintain relationships with key partners, such as Facebook
* Manage best practice sharing in this space within Hotels.com globally
Qualifications
* 5+ years experience in Marketing or CRM, the majority of which in digital
* 2 years experience in marketing through Facebook
* Thorough understanding of social media, community management, and engagement strategies
* Thorough understanding of the Facebook platform and how it can be deployed as a 'marketing machine'
* A clear vision on how Facebook can be utilized to build brands, businesses and customer loyalty
* Excellent interpersonal skills (externally and internally at all levels) and demonstrated ability to work across a large, complex, highly matrixed organization
* Great project management skills
* Excellent written and verbal communication skills.
* Highly analytical and comfortable with interpreting large quantities of data
* A entrepreneurial, flexible, 'can do' attitude and willingness to take calculated risks
* Bachelor's degree required; Master's degree a plus
* Proficiency in Microsoft Excel and Powerpoint
* Experience with CRM/customer marketing/database marketing/email marketing strongly preferred
* travel industry experience preferredf