Marketing Support/Services

Georgia  ‐ Onsite
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Keywords

Description

DESCRIPTION
The Marketing Support/Services consultant is responsible for analysing advertising trends, increasing business market trends, evaluating Profit & Loss, averaging customer value and ROI, and conducting secondary advertiser and consumer research.

Responsibilities
  • Creates product development and positioning plans including the provision of project timelines, projected revenues and expenses, sales channel and target considerations, and projected ROI.
  • Responsible for developing, implementing, and supporting the project plan by working closely with the necessary channels (sales, production, manufacturing, IT, finance, etc).
  • Works with cross-functional teams & vendors to ensure the successful execution of the project.
  • Conducts detailed product, customer, and market level analysis and makes recommendations on changes to project's strategy & execution.
  • Analysis and communication of market level data illustrating, share of wallet in target industry.
  • Product suite and pricing refinement in target industry.
  • Works with Interactive group in development of online vertical priorities and strategy.
  • Assists in identifying high propensity to buy non-advertisers in vertical segments.
  • Obtains sales channel and customer feedback on industry needs and disseminates best practices.
  • Works closely with sales teams on industry training and proposal development for major accounts.
Qualifications
  • Desired background is a marketing function within a small/medium consumer-focused practice.
  • Minimum of 7 years work experience in Health & Medical industry performing various business roles in sales or marketing.
  • BA/BA in Marketing, or related field. MBA a plus.
  • Industry expert in vertical.
  • Marketing product development experience with a local media focus.
  • Must have minimum of 3 years work experience in Health & Medical industry as decision maker in advertising purchase decisions and/or media plan development across multiple media.
  • MS Office expertise.
  • Media planning experience.
  • Requires some travel.

SKILLS
Industry expertise, Market analysis, Communication skills, Microsoft Office, Media Planning

Synectics is an Equal Opportunity Employer.

Start date
n.a
From
Synectics
Published at
29.12.2011
Project ID:
287707
Contract type
Freelance
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