Description
A great opportunity within a leading, global financial services firm. The role requires a marketing campaign manager with diverse experience and ideally some project/portfolio management exposure. It is an exciting role that offers ongoing opportunities if desired.
Proven experience of managing integrated through the line campaigns across a number of agency partners
Must be able to demonstrate a strong knowledge of DM production, email activity, landing page production and working with CRM and data teams.
Demonstration of content production eg web content, videos, utilisation of social media within direct response communications preferred.
Strong communication skills, written and verbal
Proven stakeholder management expertise
Evidence of managing internal and external partnership agencies
B2B and Financial Services Marketing if available
Team player
Customer focus - instinctive approach to matching customer wants with business propositions augmented through outstanding observation skills.
Planning and Organising
Creative solutions - ability to create new communications and rapidly act to move to implementation.
Brand focus - appreciating and managing the brand as a strategic asset.
External business awareness - ability to focus competitively primed by experience of world-class organisational capability across a variety of industries.
Command of modern marketing techniques - exploiting customer information for commercial advantage, applying customer segmentation techniques, exploiting emerging technologies, driving customised communication strategies to meet CRM ambitions, understanding and applying value-based marketing principles
Competitive positioning - breadth of competitive awareness and understanding which drives significantly differentiated customer offerings
Ability to shape strategy and convert into tactical execution in a fast moving market.
Aston Carter Ltd is acting as an Employment Business in relation to this vacancy.