Description
DESCRIPTIONThe Marketing Support Consultant will create email content using HTML, CSS and a Documentum-based CMS.
Responsibilities:
- Define, test and launch e-mail and lead nurturing campaigns in Eloqua and ATG Outreach.
- Work with suppliers to obtain assets for emails; ensuring timeliness and quality of all deliverables.
- Quality checking customer lists for use in email campaigns.
- Run test and production e-mail campaigns.
- Generate campaign reports; analysing campaign effectiveness and communicating business results.
- Monitor and manage a group mailbox to gather, document and analyze customer feedback.
- End-to-end management of email campaigns within a Digital Marketing team.
- Support batch-and-blast campaigns in Eloqua.
- Utilize Eloqua to create and maintain lead nurturing and lead scoring programs in Program Builder.
- Code emails and landing pages in Eloqua using internal and/or external editors.
- Define database segmentation based on client requirements.
- Perform data quality checks against recipient lists.
- Partner with Marketing colleagues and external vendors to obtain assets for emails.
- Ensure timeliness and quality of all deliverables.
- Must have a minimum two (2) years of recent experience as an expert Eloqua Power User (preferably with exposure to E10).
- Must be a subject matter expert on email marketing and email campaign management.
- Expertise in HTML and CSS is a must.
- Expert data segmentation and database management experience is necessary.
- Intermediate knowledge of SQL, preferably MS Access is required.
- Knowledge of MS Excel for quality checks against recipient lists.
- Ability to think logically and critically when solving problems and considering process improvements.
- Must have strong written and verbal communication skills to communicate with both technical and non-technical audiences.
- Intermediate experience with automated marketing tools (eg Eloqua, Marketo) desired.
- Expert presentation skills required.
SKILLS
Eloqua, HTML & CSS coding, E-Mail Campaign management, Data segmentation & database management experience, SQL, preferably MS Access, Strong written communication skills, Strong Verbal communication skills, Experience marketing tools (Eloqua, Marketo), Presentation skills
Synectics is an Equal Opportunity Employer.