Description
Digital Marketing Manager
An experienced Digital Marketing Manager is required to join a Global Bank for a six month contract. The Digital Marketing Manager will be working on redevelopment of the website, working with external agencies and stakeholders from across the business to ensure that content is on brand and meets the needs of the business and that the website delivers and optimum digital experience for clients.
A strong background in digital marketing along with experience working along side agencies is essential for this position
Location: Canary Wharf, London
Rate: £180 - £220 per day
Duration: 6 months
Digital Marketing Manager overall purpose:
Work on redevelopment of the website, working with external agencies and stakeholders from across the business to ensure that content is on brand and meets the needs of the business.
To drive and co-ordinate the change across digital channels
Main Accountabilities and approximate time split of the Digital Marketing Manager
External Marketing Management
Relationship and Stakeholder Management
Team working
Technical Skills/Competencies of the Digital Marketing Manager
Creative solutions
Value-based business perspective - appreciation of commercial consequences of marketing decisions.
Brand focus - appreciating and managing the brand as a strategic asset.
Command of digital marketing techniques - ability to understand and deploy digital marketing techniques to drive value for the business and deliver a positive client experience.
Delivery focused - able to deliver results in a pressurized environment, always focused on the end results.
Knowledge and Expertise of the Digital Marketing Manager
Detailed knowledge and experience of digital marketing, including the development of online copy and possibly previous implementation of a new website
Experience of creative campaign management within a digital environment
Strong communication skills, written and verbal
Proven stakeholder management expertise
Financial Services experience
Some knowledge of Financial Services industry regulations and online industry standards such as accessibility requirements, audit controls, and legal/compliance processes.