Description
Background:
This is an exciting opportunity for a Senior Business Analyst/Marketing Campaign expert-with experience using and applying SAS Campaign Management (V5.4)-to work on the analysis, configuration, application and validation of the Customer's marketing campaigns within the SAS Campaign Management tool.
Minimum Qualifications:
Technical Requirements:
- Must have expert experience with SAS Campaign Management.
- Must have experience working with SAS Information Maps.
- Must be able to analyze various business needs and operationalize them into actionable tasks to build out tables and data marts supporting marketing-business unit initiatives.
- Must be able to work with IT and lead strategy for collecting campaign results.
- Must have experience with Campaigns and Communications.
- Must have experience with EMAIL as the primary communication method.
- Must be able to successfully design a SAS Information Maps to support various selection criteria for marketing purposes.
- Must have experience with various types of marketing strategies and practices.
- Must be a be able to define from beginning to end the entire campaign and communication process including designing the data mart, designing the map, creating the selections, integrating statistical modelling, etc.
- Must be able to define a strategy for campaign tracking and measuring campaign effectiveness.
- Must be able to design and create a reporting framework to report on campaign results.
- Must have ideas and strategies for dealing with missing data, dirty data, duplicate data, house-holding, common/primary keys, etc.
- Must be able to measure range of response from an email communication including bounces, opens, click-through(s), spams, purchases, inferred and direct responses, etc.