Description
Marketing Manager/Campaign Manager - Banking - Management Information (MI) - legal - regulatory
A leading Retail Bank based in Hayward's Heath is seeking a Marketing/Campaign Manager to work on a complex project, which offers the opportunity to work with senior level professionals in a highly respected organisation. This is a business change role not a technical/IT position.
The purpose of the role is to be responsible for the timely planning, development and delivery of integrated communications campaigns to support achievement of business and brand objectives. Key responsibilities will include:
Delivery of allocated campaigns on time, accurately and within budget.
Support the continual refinement of media plans for allocated campaigns to ensure the best possible results. Continually develop campaigns within remit through the development and execution of detailed test plans.
Work closely with Customer Effectiveness to appraise the performance of allocated campaigns. Identify and implement changes to drive up performance.
Work closely with the Customer Insights team to maintain a comprehensive market/consumer knowledge, and ensure all communications are grounded in
genuine customer insight.
Management of third party agencies and suppliers to deliver cost effective, on brand/brief advertising to agreed business and brand objectives.
Develop and maintain detailed brand and product knowledge, ensuring strict adherence to regulatory policy.
Implement agreed processes to ensure that all communications developed are compliant with the relevant codes and regulations.
Support other key stakeholder relationships to deliver campaigns.
To be considered for this role you must be able to demonstrate the following skills within financial services (ideally retail banking):
Strong ATL and/or BTL communications experience.
Practical marketing experience gained within an agency or company.
Ability to interpret and present sales and brand MI.
Good analytical skills with the ability to understand complex data and the initiative to use this to drive performance improvement of programmes
Proven creative judgment essential, with the ability to direct and manage agencies.
A strong understanding of legal and regulatory frameworks within the financial services industry desirable.
Strong delivery skills and understanding of artwork and print production processes
As well as proven experience on a large scale programme within a banking environment.
To be considered for this role, please submit your CV in application.
We will contact you within 72 hours if your skills are relevant to our client's requirement. EA Consulting Group is acting as an Employment Business for this role under the CEAEBR 2003.