Senior Marketing Manager

London  ‐ Onsite
This project has been archived and is not accepting more applications.
Browse open projects on our job board.

Keywords

Description

Want to work for one of the most dynamic, creative environments in the world? One of the UK's leading pay-TV providers is looking for an interimSenior Marketing Manager to work within the Direct Sales and Marketing Team.

This team is responsible for all offline direct response marketing communications and promotional execution to drive both new customer sales and product upgrades to the existing customer base.

The Senior Marketing Manager will be responsible for executing activity for Core campaigns, driving sales from prospects and existing customers. This is an exciting and challenging role in a highly dynamic area of the business where adaptability and working to tight timescales is essential.

KEY RESPONSIBILITIES INCLUDE:

  • Managing the delivery of activity for Tier 1 Sync campaigns and Acquisition Support campaigns to deliver a high volume of cost effective sales
  • Managing our creative agencies to deliver effective, innovative and best in class campaigns that integrate TTL
  • Managing our media agency to plan and optimise media to deliver efficient CPRs and CPAs, adopting a test and learn approach to media and creative
  • Interfacing with the Campaign Planning team to collaborate on the master creative development and mobilise campaigns in the most effective way possible
  • Ensuring campaigns meet challenging on-air dates and are delivered within budget, working with our agency to ensure the smooth running of the TV production process and Clearcast approvals
  • Providing regular sales and performance reporting for your channel against KPIs and delivering insight back to the business to inform ongoing strategy and planning
Start date
ASAP
Duration
3 months +
(extension possible)
From
Experis IT
Published at
22.05.2012
Project ID:
366300
Contract type
Freelance
To apply to this project you must log in.
Register