Description
GoAhead Solutions has a great opportunity in Eagan, MN for a Copy Writer. This would be a 12 month contract to start out.
PRIMARY OBJECTIVE:
The primary responsibility is to create customized marketing-focused Web copy for law firms. Copywriters must be able to effectively interview clients and have an understanding of search engine optimization (SEO). In addition, copywriters must work cross-functionally with search engine marketing consultants, designers, and project managers to create effective Web sites and meet project deadlines.
KEY RESPONSIBILITIES:
Writing:
-Create unique text for legal Web sites focused on the specific needs of each client.
-Prepare for customer conference calls and interview attorneys to gather information that is unique and relevant to their law firm’s marketing strategy and their legal practice areas.
-Participate in an iterative process with clients to review and develop their web marketing copy.
-Maintain a working knowledge of general marketing strategies, search engine marketing principles, and areas of legal practice.
-Develop and maintain an understanding of Company business systems, including software used to ensure efficient delivery and tracking of incoming and completed content drafts.
-Understand and adhere to Content best practices.
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE and SKILLS:
Minimum Qualifications:
-Bachelors degree required (English/Communications/Journalism degree preferred), Juris Doctor (JD) preferred.
Experience:
-1-2 years of professional creative writing experience in marketing, communications, or similar field
-Internet copywriting experience preferred
Knowledge:
-Knowledge of legal terminology a plus.
-Knowledge of basic Search Engine Optimization (SEO) standards.
-Familiarity with AP style strongly preferred.
Skills:
-Excellent writing skills with demonstrated ability to write successfully for the Web.
-Ability to prioritize and handle multiple projects simultaneously.
-Excellent time management and organizational skills.
-Strong oral communication and interviewing skills.
-Ability to understand the internet marketing needs of attorneys and an ability to address those needs in an effective and creative manner.
-Ability to write creatively in a fast paced and dynamic environment.
-Work well in a team environment; embrace change and ability to adapt quickly to changing priorities.
-Ability to meet or beat deadlines.
-Relationship-building skills.