Copy Writer

Job type:
on-site
Start:
n.a
Duration:
n.a
From:
GoAhead Solutions
Place:
Minnesota
Date:
05/24/2012
Country:
flag_no USA
project ID:
367630

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GoAhead Solutions has a great opportunity in Eagan, MN for a Copy Writer. This would be a 12 month contract to start out.

 

PRIMARY OBJECTIVE:

The primary responsibility is to create customized marketing-focused Web copy for law firms. Copywriters must be able to effectively interview clients and have an understanding of search engine optimization (SEO). In addition, copywriters must work cross-functionally with search engine marketing consultants, designers, and project managers to create effective Web sites and meet project deadlines.

 

KEY RESPONSIBILITIES:

Writing:

-Create unique text for legal Web sites focused on the specific needs of each client.

-Prepare for customer conference calls and interview attorneys to gather information that is unique and relevant to their law firm’s marketing strategy and their legal practice areas.

-Participate in an iterative process with clients to review and develop their web marketing copy.

-Maintain a working knowledge of general marketing strategies, search engine marketing principles, and areas of legal practice.

-Develop and maintain an understanding of Company business systems, including software used to ensure efficient delivery and tracking of incoming and completed content drafts.

-Understand and adhere to Content best practices.

 

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE and SKILLS:

 

Minimum Qualifications:

-Bachelors degree required (English/Communications/Journalism degree preferred), Juris Doctor (JD) preferred.

 

Experience:

-1-2 years of professional creative writing experience in marketing, communications, or similar field

-Internet copywriting experience preferred

 

Knowledge:

-Knowledge of legal terminology a plus.

-Knowledge of basic Search Engine Optimization (SEO) standards.

-Familiarity with AP style strongly preferred.

 

Skills:

-Excellent writing skills with demonstrated ability to write successfully for the Web.

-Ability to prioritize and handle multiple projects simultaneously.

-Excellent time management and organizational skills.

-Strong oral communication and interviewing skills.

-Ability to understand the internet marketing needs of attorneys and an ability to address those needs in an effective and creative manner.

-Ability to write creatively in a fast paced and dynamic environment.

-Work well in a team environment; embrace change and ability to adapt quickly to changing priorities.

-Ability to meet or beat deadlines.

-Relationship-building skills.