Marketing Manager

Job type:
on-site
Start:
18/06/12
Duration:
26 weeks
From:
Volt Europe
Place:
Angus
Date:
06/08/2012
Country:
flag_no United Kingdom
project ID:
374789

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My client based in Dundee is looking for an Interim Marketing Manager required for a 6 month contract.

This role is part of the Branch Transformation team in Global Solutions Marketing.

The ideal candidate will have a strong analytical and strategic mind and possess creative flair. This is a customer facing role and so excellent communication and presentation skills are expected.

The individual will be responsible for these activities related to the Branch Transformation portfolio:

* Primary Solution Marketing responsibility for the Financial Kiosk portfolio, including strategic deal support and sales training, secondary solution marketing responsibility for APTRA Self-Scheduler appointment booking software
* New solution customer requirements gathering, analysis/validation
* Market analysis working with internal and external data sources
* Providing general support to Solutions Management, Field deployment and Sales
* Providing research and data analysis Support to associated Solutions Management Team
* Developing competitive analysis and research
* Active participation with customer meetings and sales engagements
* Active participation in product launch activities, sales kick-offs and trade shows
* Creation and deployment of marketing campaigns and programs to support share and revenue growth in the portfolio
* Developing core marketing materials including sales presentations, datasheets, multi-media sales tools, value proposition and Business Impact Models.
* Creating insight from sales funnel metrics and working with local teams on demand creation activity.

Experience
8+ years Marketing experience in a similar role
B2B marketing experience essential
Strong marketing segmentation and analysis experience and skills
Strong ability to build relationships with internal and external stakeholders/customers
Confident individual with good presentation skills
Deliver accurate and in-depth assessment of market situation, requirements and opportunities
Winning attitude, driven by business results, customer and sales focused