Senior Marketing Manager

London  ‐ Onsite
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Keywords

Description

My client is governmental organisation supporting Start-ups and Small Businesses to grow their business. I am looking for a talented and confident senior marketing manager to work within the strategic marketing team of the communication directorate and support in the delivery of a national campaign.

Key Skills
- Ability to develop and deliver a range of above and below the line communications activities, as well as devise innovative, cost-effective solutions to communication problems
- Good track record in strategic advice on delivery channels, customer analysis, campaign extension, brand management, sponsorship and promotions.
- Leadership and management skills to work successfully in a team.

Key Tasks:
You will be part of the Strategic Marketing Team, reporting to the Strategic Marketing Team Leader. Your role will be specific to the campaign and include:
- Working with the policy team to develop and implement the communications strategy and marketing plans.
- Building good working relationships with key partners and stakeholders, other Government departments and the private sector key to the delivery of the campaign.
- Develop appropriate communication channels for the campaign, audience segmentation and brand management.
- Support the Strategic Marketing Team Leader in providing a strategic look across all key external audiences and identify ways of linking messages and campaigns so that communications are unified and helpful to these audiences.
- Developing appropriate evaluation strategies to assess impact of communications
- Contribute and provide briefing for Ministers/senior office.

Is this role of interest? If it is the case please send me your CV at your earliest convenience.

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Start date
ASAP
Duration
12 months
From
Hays IT
Published at
12.06.2012
Project ID:
375604
Contract type
Freelance
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