Marketing Manager

Job type:
on-site
Start:
ASAP
Duration:
6 months
From:
Experis Finance
Place:
Middlesex
Date:
06/15/2012
Country:
flag_no United Kingdom
project ID:
377839

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CORE PURPOSE OF THE JOB

(3 line description)

The Marketing Manager will report into the Marketing Controller and will be responsible for planning and executing direct response communications through offline broadcast channels to drive sales from prospects who live in flats (this area of the business is known as the Sky Homes). It includes press, inserts, DM and doordrops and drives response into the contact centre.

KEY RESPONSIBILITIES
1. Planning in conjunction with the Marketing Controller the delivery of Sky Homes consumer communications (primarily press, inserts, DM and doordrops) to deliver a high volume of cost effective sales
2. Managing our media agency to plan and optimise media to deliver efficient CPRs and CPAs, adopting a test and learn approach to media selection, format and creative
3. Inputting into the calls/sales forecasting and quarterly planning process, including delivering upweight plans and re-forecasts as required
4. Interfacing with the Campaign Planning team to collaborate on the master creative development and mobilise campaigns in the most effective way possible
5. Managing our creative agencies to deliver effective, innovative and best in class direct response advertising that integrates TTL
6. Providing weekly sales and performance reporting against KPIs and delivering insight back to the business to inform ongoing strategy and planning
7. Working with Operations, Brand, Legal and regulatory teams internally, to ensure compliance and buy-in at all stages of the delivery cycle
8. Managing fixed costs in line with budget and subsequent reforecasts, maximising on cost efficiencies
9. Managing 1 direct report, who will support in the day-to-day delivery of the campaigns