Description
Web Copywriter
Within the department E-business, you will report directly to the Web Portal Manager Marketing.
As a Web copywriter, you participate in strategic projects and marketing in the E-business department.
You are managing web pages - adapting or creating new pages, to cover changes and launches of new product offerings. You define the positioning and integration of these offers on the site, working with marketing teams and Portal Management.
Your main role will be to make the web page copywriting products & services for B2B and B2C segments.
You have a good command of French, Dutch and English, written and oral are able to write without mistakes in at least one of two national languages.
You have a good command of web editorial, short, concise and "to the point." You can translate and incorporate keywords into the content of web pages to ensure and improve the ranking of pages in search engines. You master the elements related to SEO (keywords, meta-title, meta-description ...) and integrate them into your content and briefings.
You develop content comprehensible for end customers B2C and B2B and have some creativity.
You meet your internal customers and are able to understand the project objectives and society.
You can brief teams in charge of publishing web pages; you ensure quality control of these before they are posted.
You support the reporting (statistics) visits and SEO (natural search in Google) web pages that you manage. You make the reporting, analysis and suggest possible actions based on recommendations from your analysis.
You have extensive knowledge of the web channel, its competitive environment, market trends or customary practices on the Internet.
Profile
- You have experience of copywriting for the web, for multiple audiences (B2C and B2B).
- Do you have writing skills.
- You have a good knowledge of French, Dutch and English, and are able to write correctly in at least one of two national languages.
- Project Management: Experience in coordinating, sharing knowledge. You are able to manage priorities based on the strategy and make decisions quickly, even in difficult circumstances.
- Ability to work with multiple departments and priorities
- Good communication skills: experience in a position and interdepartmental cooperation
- Customer oriented, results and schedule compliance
- Expertise in Word and PowerPoint
- You are able to manage projects independently.
- You have communication facilities.
- You work independently and take responsibility for your actions.