Direct Response Marketing Manager (Offline)

London  ‐ Onsite
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Keywords

Description

Want to work for one of the most dynamic, creative environments in the world? One of the UK's leading pay-TV providers is looking for an OfflineDirect Response Marketing Manager to increase company penetration in Republic of Ireland.

Key Responsibilities

  • Introduce a Friend: Work with internal and external agencies to plan and deliver an end to end introduce a friend programme across DRTV, inserts, press and the direct mail channels with a focus on developing the online IAF functionality.
  • Backboards: Plan and deliver optimised media schedule and creative for monthly backboard activity.
  • Press: Plan and deliver press campaigns, working closely with media and creative agency to ensure an effective and optimised creative and media delivery.
  • Directories: Plan and deliver optimised media schedule and creative for annual Directory advertising.
  • Creative: Development of creative collateral for all channels through collaboration with UK team and external agencies to best leverage acquisition offers.
  • Reporting and analysis: Ensure all acquisition campaigns are measured, evaluated and optimised
  • Tactical: Maximise sales channel opportunities through working with Media agency to find new routes to market

There is a great deal of interaction between the London and Dublin based teams and frequent travel to Ireland (2-3 times per month) is a key part of this role.

Start date
ASAP
Duration
5-7 months
From
Experis IT
Published at
27.06.2012
Project ID:
383078
Contract type
Freelance
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