Description
Want to work for one of the most dynamic, creative environments in the world? One of the UK's leading pay-TV providers is looking for an Offline Direct Response Marketing Manager to increase company penetration in Republic of Ireland.
Key Responsibilities
- Introduce a Friend: Work with internal and external agencies to plan and deliver an end to end introduce a friend programme across DRTV, inserts, press and the direct mail channels with a focus on developing the online IAF functionality.
- Backboards: Plan and deliver optimised media schedule and creative for monthly backboard activity.
- Press: Plan and deliver press campaigns, working closely with media and creative agency to ensure an effective and optimised creative and media delivery.
- Directories: Plan and deliver optimised media schedule and creative for annual Directory advertising.
- Creative: Development of creative collateral for all channels through collaboration with UK team and external agencies to best leverage acquisition offers.
- Reporting and analysis: Ensure all acquisition campaigns are measured, evaluated and optimised
- Tactical: Maximise sales channel opportunities through working with Media agency to find new routes to market
There is a great deal of interaction between the London and Dublin based teams and frequent travel to Ireland (2-3 times per month) is a key part of this role.