Description
Northgate Public Services is one of the fastest growing public service businesses in the UK. It uses strategy, innovation, information and technology to promote high-performing public services, management and governance in the UK.
Role Summary
The Marketing Assistant in Services, Solutions and/or Alliances is responsible for creating interest and demand for NPS products and solutions through an integrated marketing approach
Duties & Responsibilities
They do this by being The Customer's Champion; in other words, they look at the market place through a Customer lens, as opposed to the NPS perspective. This unique perspective allows them to view NPS services and solutions in a much more customer focused way.
They then will marry the customer perspective to creating interest and demand for NPS products
and solutions. This person will hold responsibility for all messaging and copywriting for collateral, case studies, direct marketing and input to content for the web, social media and online approaches. This person is responsible for preparing a detailed 1st draft market plan and budget for their area, demonstrating the ability to proactively assess the market environment for which they are responsible.
The creation of the market plan, done in conjunction with the Manager- Services, Solutions and Alliances will then be managed and implemented by the Marketing Assistant. This person will also work closely with the Marketing Assistant for Internal Communications to ensure consistency of message.
The Marketing Assistant will use a range of marketing tools, including desk and face-to-face research with Customers, to determine the appropriate market strategies for the customer segments within their portfolio. They will consult widely both internally and externally to gather evidence for their strategy and market plan proposals. This person will also create innovative implementation plans using a small budget. This person will hold responsibility for managing the budget for their area. They will be responsible for putting in place metrics and success criteria to measure the benefit they deliver to the business.
Required Knowledge and Experience
- This person must be able to work as a peer to senior colleagues with credibility.
- They will be computer literate, meticulous to detail, service oriented and able to manage numerous projects at once.
This person will have specific skills in:
- marketing,
- copywriting
- database management,
- spreadsheets and
- word processing.
They will demonstrate leadership, decision making and be able to hold their point of view against influential and demanding internal customers. This person will be able to work with senior customers to understand their issues and challenges and whilst doing so, represent NPS in a credible and professional manner.
They will be educated to degree level and hold a business qualification-preferably CIM.