Description
Role: Marketing Campaign Manager - Retail Banking - RDR - London - 10 months - up to £450/day
Skills:
Marketing Campaign Delivery - 3rd party agency management - ATL/BTL comms experience - test planning & delivery - input into Customer Insight Analysis
Overview:
Design, development & delivery for the bank across multiple channels (Retail & Wealth) in order to meet FSA compliance as part of the Retail Distribution Review (RDR)
Core duties & skills required:
- Manage the delivery of Core Banking & Specialist Brands or UK & International Wealth campaigns (across the full media mix and channel range) to achieve brand and business objectives.
- Delivery of allocated campaigns on time, accurately and within budget.
- Support the continual refinement of media plans for allocated campaigns to ensure the best possible results. Continually develop campaigns within remit through the development and execution of detailed test plans.
- Work closely with Customer Effectiveness to appraise the performance of allocated campaigns. Identify and implement changes to drive up performance.
- Work closely with the Customer Insights team to maintain a comprehensive market/consumer knowledge, and ensure all communications are grounded in genuine customer insight.
- Management of third party agencies and suppliers to deliver cost effective, on brand/brief advertising to agreed business and brand objectives.
- Develop clear and directive creative briefs and brief external agencies as required for all customer communications including direct marketing.
- Ensure appropriate management of campaign budgets to deliver campaigns within budget and take steps to improve cost efficiency.
- Develop and maintain detailed brand and product knowledge, ensuring strict adherence to regulatory policy.
- Implement agreed processes to ensure that all communications developed are compliant with the relevant codes and regulations.
- Support other key stakeholder relationships to deliver campaigns.
Desirable Skills
- Strong ATL and/or BTL communications experience. Experience of creative development and media planning.
- Practical marketing experience gained within an agency or company.
- Ability to interpret and present sales and brand MI.
- Good interpersonal skills both internally and externally
- Effective decision maker.
- Good analytical skills with the ability to understand complex data and the initiative to use this to drive performance improvement of programmes
- Proven creative judgment essential, with the ability to direct and manage agencies.
- Strong self organisation and prioritisation, with the ability to work under pressure and to tight timelines.
- A strong understanding of legal and regulatory frameworks within the financial services industry desirable.
- A degree (or equivalent) in business management/marketing and professional qualification is highly desirable.
Other Information
Candidate will be based in London with travel to Haywards Heath office required to liaise with marketing Subject Matter Experts.
Please note that, due to the high level of applications we receive, we are not able to provide individual responses. If you have not heard from us within 5 working days, please assume that you have not been successful on this occasion. Services advertised by Campion Willcocks & Associates Ltd are those of an agency and/or employment business.