Description
Campaign/Brand Manager - Banking - London - Circa £400 per day
A leading UK retail bank requires an experienced Campaign/Brand Manager to Support the continual refinement of media plans for allocated campaigns to ensure the best possible results. Continually work with colleagues to deliver campaigns within remit through the development and execution of detailed test plans
Working to ensure effective implementation of business processes, you will be accountable for the following key deliverables:
MUST HAVE PREVIOUS FINANCIAL INVESTMENTS EXPERIENCE
- Work closely with Customer Effectiveness to appraise the performance of allocated campaigns. Identify and implement changes to drive up performance.
- Work closely with the Customer Insights team to maintain a comprehensive market/consumer knowledge, and ensure all communications are grounded in genuine customer insight.
- Work with third party agencies and suppliers to deliver cost effective, on brand/brief advertising to agreed business and brand objectives.
- Work with the Delivery Manager to develop clear and directive creative briefs and support them in briefing external agencies as required for all customer communications including direct marketing
- Work with the Delivery Manager to ensure appropriate management of campaign budgets, ensuring delivery of campaigns on time and take steps to improve cost efficiency.
- Develop and maintain detailed brand and product knowledge, ensuring strict adherence to regulatory policy.
- Implement agreed processes to ensure that all communications developed are compliant with the relevant codes and regulations.
Please submit your CV to be considered.
We will contact you within 72 hours if your skills are relevant to our client's requirement. EA Consulting Group is acting as an Employment Business for this role under the CEAEBR 2003.