Description
Marketing Campaign Manager, Campaign Executive, Financial Services - Customer Acquisition: A large multi-national Financial Services Organisation are currently seeking a Campaign Manager or Campaign Executive to join their expanding Customer Marketing, Strategy & Experience team for an initial 12 month contract. The ideal candidate will have a background in Marketing within the Financial Services industry and will bring both on and offline campaigns experience.
Key Responsibilities:
1. Working with the Customer Strategy & Experience team in developing the appropriate customer acquisition and development activities across the customer life cycle.
2. Marketing Campaign Execution - ensuring the delivery of relevant and effective marketing activities in support of the agreed channel marketing plans
a. Develop appropriate media strategies and plans to support new business acquisition, x-selling and up-selling - ensuring effective use of all marketing media to meet income objectives and RoI
b. Ensuring maximum benefit is derived from investments in the expertise of external agencies
c. Ensure customer driven targeting is utilised to maximise relevance
d. Ensure the appropriate communication of the customer propositions
e. Ensure budgetary & financial adherence and pursue cost and process efficiencies through continuous improvement
f. Ensure the integrity of the brand is protected, enhanced and maintained in all communications activity
g. Analyse and evaluate performance of marketing campaigns and activity - making recommendations for future activity
3. Support the development of the overall communications strategy - internal/external/PR and Public Affairs
4. Support the Brand Strategy - defining requirements, meeting Brand Performance Metrics in channels
5. To ensure compliance with the relevant governance frameworks - to meet Group, legislative and regulatory requirements - ie FSA
6. Role model the behaviours and agreed working practices within the Marketing communities.
Please send a CV for more information and a ore detailed job description.