Description
Digital Marketing Executive (SEO, PPC, Affiliates) DG15820
A Digital Web Marketing Executive is urgently required by a leading high street retailer.
Directly supporting the Customer Acquisition Team, you will play an active role in the development of secondary marketing channels, helping to deliver new marketing actions to increase traffic and new customers to the website and improve ROI.
Responsibilities include:
* Liaising with third parties to ensure effective integration and development of online marketing activities with particular focus on Shopping Comparison and Affiliate Networks
* Management and optimisation of product feed to increase click-thru, conversion rates, and ROI
* Liaise directly with 3rd party agencies and media owners to ensure seamless technical integration of product feed
* Support Affiliate Network programme content and creative messaging
Skills Required
* Good understanding of Digital Marketing in particular Acquisition Channels
* Highly numerical/analytical with strong data analysis skills
* Strong Excel skills
Knowledge and Experience
* Previous practical online marketing experience, agency or client side, and an understanding of the key acquisition channels including search, affiliate networks, shopping comparison as well as multichannel marketing
* Working with and producing reports on channel performance, with a good understanding of acquisition KPIs and commercial models; PPC, CPA, CPM etc
* 1 year experience within an online marketing or E-commerce environment