Description
Campaign Marketing Manager - Reading - Financial Services - 3 months
On behalf of my Major Financial Services client based in Reading I am looking to recruit a Campaign Marketing Manager for a period of 3 months.
Reporting to the Head of Marketing it will be your role to:
* Contribute to the creation of the annual [Area] Marketing Plan and the relevant marketing propositions * Ensure all marketing activities (both online and offline) cover the appropriate audiences and distribution channels - F2F sales teams, telephony advisers/support teams, all advisers, end-to-end customer support (pre- and post-sale, mandatory and promotional) and direct marketing (both product and brand response)
* Keep fully up to date in respect of competitors' [Area] marketing activities ensuring you use this knowledge to define and create market-leading items- propose and implement new marketing ideas
* Working with all Digital marketing areas, maintain and update the relevant [Area] web content
* Use the relevant customer segmentation, targeting and analysis techniques to determine and implement the most effective propositions and marketing approaches for direct sales
* Work closely with Direct channels and call centres to ensure consistency of marketing messages, effective integration and a first class customer experience
Experience:
* Significant marketing experience, with specific experience in financial services marketing -for some roles in some teams, this will require significant end-to-end direct marketing experience
* Good understanding of the Financial Services market place and changes that will impact distribution
* Good appreciation of the needs of different distribution channels, sales experience preferable
* Good knowledge of [Product] products, legislation and the competition
* Proven Supplier, project and budgetary management
* Good multi-media experience (sales aid, online, trade press advertising and promotional campaigns)
Skills:
* Excellent communication skills - both written and verbal
* Ability to multi-task and prioritise activities
* Ability to manage expectations and ensure visibility of delivery issues and barriers
* Ability to work and lead effectively in a team and Matrix/project environment
* Translation of brand values into effective communications for key audiences
* Activity, project and budget planning and management
* Tenacity with regards to delivering communications with associated targets
* Good at building relationships across functions
* Ability to cope and adapt to change and uncertainty with the business
* Ability to inject fresh ideas and creativity into the wider marketing team
* Strong commercial skills
If you feel that your skills and experience match this brief closely and you would like to learn more with regards to this opportunity, please send your CV.
Campaign Marketing Manager - Reading - Financial Services - 3 months
hy-phen Limited is acting as an Employment Agency in relation to this vacancy.