Description
Small Business Marketing Associate - 6 Month contract in London.
As the Small Business Marketing Associate you will be responsible for developing high impact, global marketing campaigns aimed at educating, energizing and retaining Google AdWords customers. These campaigns will involve implementing best practice B2B marketing strategies and will target customers with segmented, relevant and coherent communications. You will work both cross-functionally and with external agencies to design, build and execute creative, scalable, multi-touch campaigns that resonate strongly with our customers, incentivizing them to engage with and leverage the power of Google AdWords. In this role, you will also be challenged to work with the team to align your marketing communication and strategy with the wider small business marketing initiatives, and in this way to deliver a consistent, holistic and integrated experience across our customer's life cycle.
Minimum Qualifications and experience required:
- BA/BS degree. In lieu of degree, relevant skills or equivalent experience.
- Strong understanding of small businesses target audience, Google AdWords, Google business products, online and social advertising solutions.
- Deep understanding of strategic planning and impact measurement of marketing campaigns, knowledge of email and direct marketing.
- Strong analytical skills and creativity, experienced in cross functional project management.
- Outstanding written and oral communication skills and strong organizational and analytical skills.