Marketing Manager

Job type:
Randstad Financial & Professional
flag_no United Kingdom
project ID:

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Marketing Manager
£300 per day

We are recruiting for a Marketing Manager to join a high profile banking organisation. The role is sat within the marketing communications team and is responsible for the planning and delivery of customer communications across the full range of channels and products.

Candidates must have the confidence and ability to manage multiple projects that are often complex and high volume and a proven track record of successful delivery. They also need to be competent people manager's who have a history of developing and maintaining highly motivated and productive teams.

Core responsibilities will include:
*Develop and agree the content of campaign briefs with programme and product managers which respond to the business objectives and provide a clear direction for the campaign.
*Build and maintain relationships with agencies, suppliers and internal specialist functions, to facilitate achievement of campaign/project tasks.
*Develop and agree campaign customer targeting, checking that data briefs identify the appropriate customer segments to maximise campaign effectiveness.
*Critically evaluate creative proposals against the agreed campaign brief, making recommendations and ensuring ideas are approved by Brand, Legal & Compliance.
*Carry out tasks and activities within allocated campaigns/projects, ensuring efficient and effective use of assigned budget and other resources and ensuring deadlines, cost, print production quality and legal & compliance standards are met.
*Monitor progress on allocated campaigns/projects, identifying where intervention is necessary and taking action or seeking guidance from management as appropriate.
*Monitor expenditure against budget across assigned campaigns/projects, providing regular and ad hoc reports to senior management, with recommendations to maximise the use of allocated spend. Recommend budget adjustments as appropriate.
*Work with the Customer Insight and Product teams to produce analyse campaign performance and agree future activity based on MI

Key Competencies
*Providing excellent customer service: Exceeds expectations through the quality of customer service, meeting needs and demonstrating the added value of the service provided.
*Planning and control: Achieves business goals by establishing priorities, actions, milestones and constraints in a logical sequence and checking progress against these plans, taking corrective action as required.
*Influencing: Builds commitment to a recommendation or course of action by understanding the position of others and presenting arguments, facts and figures in a way they will find most persuasive.
*Communication skills: Excellent oral and written communication skills
*Marketing knowledge: Good knowledge of the marketing discipline and the steps involved in delivering a marketing campaign across a number of channels. An awareness of relevant legislation and an understanding of how this may impact on marketing communications campaigns.
*Project management skills: Prepares straightforward campaign briefs/plans and understands the key processes and procedures in the marketing communications environment.
*Budgeting: Knowledge of day-to-day budget procedures, including monitoring spend against allocated budgets.
*Stakeholder management and Influencing: ability to influence at the highest levels across the organisation and to bring key stakeholders with them.

Prior banking experience and knowledge of credit card and loan products will be needed from applicants for this role

Randstad Financial & Professional encourage applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Randstad Financial & Professional acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003