Description
Our client is a global publishing company and they are currently seeking a Marketing Executive to deliver, monitor and evaluate integrated direct marketing campaigns in line with business objectives.
The candidate will be responsible for:
* Marketing activity, analysis and planning for a directory website. Driving consumers to this directory website through a digital marketing strategy. encouraging member firm entry enhancements through marketing activity.
* Liaising with multiple editorial teams to prioritise 'adhoc' marketing activity. Assisting with planning campaign activity, implementation and tracking results.
* Supporting eBook marketing and its various business-wide initiatives.
* Additional support on other projects as required.
Key Result Areas:
* Execute a series of integrated, multi channel marketing campaigns, to include DM, telemarketing, email and online marketing, to generate direct revenue via our sales channels
* Brief suppliers and ensure work is progressing to agreed timelines
* Work closely with the data insight team to obtain data for each campaign
* Execute campaign test plans and consolidate results
* Maintain effective relationships with external suppliers, including advertising and design agencies as well as internal stakeholders and suppliers
* Assist with the development of and own the delivery of pre-campaign briefings and provide the necessary information to the telesales and field sales teams to ensure each campaign is a success
* Track and review the performance of campaigns across all channels
* Ensure all campaigns are on time and on budget
* Measure and monitor the effectiveness of campaigns, recommending and implementing changes where necessary to ensure objectives are met
* Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations
* All other duties as required
Key Skills & Experience:
Essential
* 3-5 years direct marketing experience
* Experience working with data the candidate must have a strong understanding of selection, manipulation and validation.
* Experience of working in a commercially driven and competitive environment
* Experience of creating and executing data driven marketing campaigns, collateral production and copywriting
* Project management experience
* Highly organised and able to prioritise effectively
* Strong understanding what is involved in working in a deadline driven environment
* Must be able to demonstrate an ability to work independently
Desirable
* Marketing degree or professional qualification
* Experience of working in a B2B marketing environment
* Experience of gathering and using competitor intelligence