Description
Online Marketing Manager
A fantastic opportunity to join a growing Online channel team that is responsible for the day-to-day planning, management and optimisation of campaigns and initiatives to drive traffic and achieve online sales targets through the mix of digital media channels, but with particular emphasis on SEO.
Reporting in to the Online Sales Manager your role you will be an integral part in ensuring that the Online Sales and Marketing team maximises the full potential of all the sales opportunities our Online sites present.
Key responsibilities
*Day-to-day management of the internal and agency stakeholders and processes in delivering against ambitious SEO KPIs
*Planning, management and budgetary control of digital campaigns and initiatives (eg display, PPC, SEO)
*Brief, delivery and optimisation of quarterly and tactical marketing strategies and plans to achieve KPI's
*Provide weekly updates on campaign and trading performance measured against core KPIs and ensure that regular post campaign analysis is conducted
*Monitor and evaluate market trends and consumer behaviour to identify new campaign opportunities
Key Skills
*Strong background in a direct marketing media role within an E-commerce environment
*SEO knowledge and expertise (technical expertise not necessary)
*Great organisational abilities
*A proven track record of delivering results
*Excellent campaign planning and execution skills across all aspects of online marketing
*Agency management background
All applicants must be eligible to work in the UK
If you're interested in this opportunity please forward your CV to Matt Hood or call.
Project People Ltd is acting as an Employment Business in relation to this vacancy.