Description
Campaign Selections Executive - Financial Services - Norwich - 6 months
On behalf of Hyphens Financial Services client I am looking to recruit a Campaign Selections Executive for a period of 6 months based in Norwich.
The three main duties of Campaign Delivery - Selections are:
* Effective selection & delivery of all customer/ex-customer/enquirer/prospect campaign data for Marketing and Renewal/Service campaigns, adhering to specific campaign brief requirements in a timely manner.
* To support the development, delivery and maintenance of all data & campaign selection principles, standards, templates and guidelines.
* Support the Campaign Delivery - Planning and Marketing in the most effective & efficient use of all data sources to maximise campaign performance
Key Responsibilities
* Interpretation of campaign briefs into optimised campaign selections for Direct Mail, Email, Outbound and SMS, also checking for any anomalies and clarifying any ambiguity.
* Meet campaign delivery deadlines set according to agreed service levels.
* Support the development, delivery and maintenance of all marketing data & campaign selection principles, standards, templates and guidelines.
* Effective selection & delivery of all data for marketing campaigns, legal and corporate partners.
* Support Campaign Delivery - Planners and Marketing managers in the most effective use of customer and prospect data to maximise campaign performance, ensuring the most relevant targeting, segmentation strategies are applied to support the contact plan.
* Improving the processes of campaign management and supporting documentation.
Essential
* Experience working with large customer databases
* Previous experience in CRM/CVM
* Data selection experience (Chordiant, TCRM, ARM, Fast Stats, SAS, SPSS),
* Knowledge of insurance/financial services/breakdown industry
* Experience within a direct marketing or analytical environment.
* Experience interpreting and manipulating data
* A proven track record in delivery of effective marketing campaign selections.
* Strong team player with a willingness to knowledge share
* Delivery & results focused - proven ability to make things happen
* Strong grasp of marketing concepts & campaign tools
* Proven account management/relationship management experience
* SQL/Access Skills
* Good negotiation, influencing and stakeholder management skills.
Desirable
* Professional qualification such as: CIM/IDM Diploma
* Reporting, or analytical experience.
* Direct marketing background.
* Degree level qualification or equivalent
If this brief matches your skills and experience, please send your CV for consideration.
Campaign Selections Executive - Financial Services - Norwich - 6 months
hy-phen Limited is acting as an Employment Business in relation to this vacancy.