Customer Relationship Manager

Middlesex  ‐ Onsite
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Keywords

Description

Our client requires a Customer Relationship Manager to work onsite in Hounslow, Middlesex.

BACKGROUND TO THE ROLE

  • Upselling to existing customers is important to support the client's ambitious product growth targets. To help deliver this, there's an increased focus on developing and presenting relevant propositions and offers to customers across and within all inbound and outbound routes to market. To support this the client uses world class decisioning technologies, eg Marketswitch for DM and Chordiant decision maker for contact centres.

KEY DELIVERABLES

  • Agreed customer decisioning and contact strategy and plans for outbound sales communications (eg DM, Email, Outbound Telemarketing) to maximise product upgrades
  • Agreed customer decisioning and contact strategy and plans for inbound sales communications (egonline and service contact centres) to maximise product upgrades
  • Delivering proposals for Next Best Actions (NBA's) to achieve customer sales targets
  • Establish a number of trigger sales opportunities
  • Setting up new routes to market for decisioning, eg Retail, Apps, Social Media etc.

CRITICAL SKILL & EXPERIENCE

  • Customer base management in a consumer facing subscription business with millions of customers
  • Experience of working with customer decisioning technologies across multiple channels (in particular call centres, direct marketing, outbound telemarketing, online, retail)
  • Experience working with Chordiant decision maker and/or Marketswitch in a sales and marketing environment
  • Driving operational delivery and performance of Next Best Action (NBA) activity
  • Direct marketing campaign experience across multiple products and multiple media
  • Business analysis skills, including requirements capture, business process modelling, project and people management

Please forward CVs in the first instance.

Start date
ASAP
Duration
3 months
From
Experis IT
Published at
05.01.2013
Project ID:
468035
Contract type
Freelance
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