Description
Company: Opera Energy Partners
Opera Energy Partners is a New York based boutique Investor Relations firm. We utilize our relationships with family offices, hedge funds, brokers, analysts, and high net worth individuals to elevate the market's awareness of our clients and their opportunities.
Position for Hire: Search Engine Optimization Specialist
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Responsibilities:
- Search Engine Optimization and inbound marketing
- Increase leads from web properties while strengthening client’s brand
- Analyze website visitor data and draw strategic conclusions
- Keeping abreast of latest ranking signal changes, understanding what they mean and communicating those signals to the team
- Work within a team to execute organic search marketing strategies
- Monitor various online campaigns
- Work on numerous projects, often at the same time
- Set and reach CPA goals
- Website Conversion Rates
- Creating short and long term content development strategies
- Support and enhance corporate social media efforts
- Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, advocacy, impact, membership, and traffic for NSS across key platforms and outlets.
- Support content creation and copywriting, including web content, webinars, presentations, white papers, and blog articles
- Maintaining a budget for advertising
- Maintenance of Salesforce database
- Measure and monitor trends in social media tools, trends and applications and apply analytics to drive highest impact social media efforts
- Grow revenues and lead generation via multiple initiatives including, but not limited to, link building, on-page optimization, social media marketing, content marketing, blogging/blogger outreach, keyword research, landing page optimization, data analysis and reporting.
Requirements:
- 1 year minimum working in Search Marketing Field
- Proficiency in WordPress platform, blogger outreach and content management best practices
- Superb writing skills, including persuasive writing. Strong creative skill set including copywriting and research skills, a keen eye for design and website usability best practices
- Superior analytical skills with the ability to translate analysis into actionable tasks and deliver performance reports. Including advanced expertise in Excel, Google Analytics, Google Webmaster Tools, - Constant Contact and Hootesuite platforms
- Ability to identify key opportunities, implement enhancements, manage multiple projects simultaneously and prioritize workload according to business needs
- Knowledge of relationship of web coding and search marketing
- Increasing direct contact leads (phone, chat, forms)
- Creating KPI’s
- Conversion Optimization
- Corporate branding and increasing authority and trust of web properties
- Experience using industry standard analytics software
- Pay Per Click Experience a Plus
- Writing experience a plus
- Programming Skills a Plus
- Salesforce experience is a plus
- Link to original Jobposting