Marketing Manager - Paid Search

Bedfordshire  ‐ Onsite
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Description

This is an exciting opportunity to join our Homebase multi channel online marketing team. As the PPC and Affiliate Marketing Manager within the Multi Channel team, your primary responsibility will be the day to day management of the PPC, Affiliate and Display channels, driving efficiencies and maximising return on investment.

Homebase

Homebase is the UK's second largest home improvement retailer, with a customer offer that's differentiated from the competition and is recognised for choice, style and customer service across the wider home enhancement market. It has around 350 large out-of-town stores, which sell over 30,000 products across a broad range of home enhancement products, services and traditional DIY items, as well as a growing internet offering at .

As a Marketing Manager your main responsibilities will be to:

  • In depth knowledge of your channels, which you will utilise to educate and engage your colleagues, and to ensure the creation and delivery of a compelling digital marketing strategy
  • Inquisitive and driven to identify new opportunities, to deliver the multi channel and marketing objectives.
  • Reporting to the Digital Marketing Manager as part of the Multi Channel Marketing team, you will support the ongoing development and optimisation of our digital marketing channels and support initiatives to exceed the sales growth targets and deliver improvements to the customer experience of the Homebase brand.

As a Marketing Manager your skills & qualifications will ideally include:

  • Previous hands on experience of PPC and Affiliates channels.
  • A good knowledge or working experience of display advertising
  • Retargeting and mobile vouchers experience would be beneficial.
  • Clear understanding of the key performance metrics within your channels
  • Retail experience is desirable but not essential
  • Management of a marketing budget in excess of £1m
  • Proven people management capability
  • Ability to manage and motivate multiple external agencies
  • Numerate and able to demonstrate the successful use of a broad set of data to measure the performance of activities and support proposals.
  • Solid commercial awareness

What you'll get in return:

As well as the usual company benefits, which include, 24 days holiday, share save, discretionary annual bonus, private medical insurance and company pension scheme, you will work in an exciting environment with the potential to develop your skills for a career that fits with your own aspirations.

Homebase operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership.

Start date
n.a
From
Homebase
Published at
22.03.2013
Project ID:
509285
Contract type
Freelance
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