Customer Development Executive (Fixed term contract)

Middlesex  ‐ Onsite
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Keywords

Description

Customer Development Executive

The name Ladbrokes is synonymous with betting and gaming. We operate over 2,000 shops in the UK and employ over 14,000 people. Additional ventures in Spain, Belgium and Asia make us the worlds largest betting and gaming company. We are a market leader in our field, investing in cutting edge new technologies in online gaming and telephone betting.

The Customer Development Executive will assist in the delivery of customer development plans in order to maximise active players, player yields, retention rates and lifetime values.

Responsibilities:

* Implement agreed customer development plans to drive growth in revenues.
* Implement customer promotions and communications using a range of media, based on informed decisions and customer insight from the regular review of activities and data to enhance player interaction
* Work with the Promotions Team to ensure effective management of promotions (to include, but not limited to, briefing of promotional activity, reviewing promotional mechanics, bonus abuse).
* Deliver communications to customers in the relevant language to support the customer experience and International growth.
* Monitor the effectiveness of all customer development activity against KPIs in order to develop tests that can influence and refine marketing activities. Produce monthly competitor report for promotions and communications.

Key Accountabilities:

  • Plan and deliver campaigns to drive customer activity and key KPIs.
  • Continually report on campaign performance and highlight areas of improvement.
  • Use multi-variant testing to continually improve campaigns and customer engagement.
  • Ensure stakeholders are engaged and updated on all campaign progress.

Experience

  • Educated to degree level or equivalent.
  • Experience of marketing, with some online experience.
  • Good knowledge of the egaming industry
  • Experience of copywriting
  • Good communication skills
Start date
n.a
From
IT Consort
Published at
11.04.2013
Project ID:
519625
Contract type
Freelance
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