Description
Our client is a major transport group currently involved in the rail franchise bidding process.
They currently require a Workstream Lead in the Marketing workstream. The position will involve a high degree of market/demographics analysis with the responsibility to formulate a customer marketing strategy that will be included in the bid submitted to the DfT. Some of the information to be analysed will be made available in the form of a "data room" but the position will also involve getting out to the "patch", undertaking hands-on research. You will also be responsible for the authoring of this section of the bid.
We are interested in hearing from experienced TOC Marketeers, with strong analysis & strategy skills. Experience of rail franchise bidding & RADAR is advantageous but not essential.