Marketing Mix Models Manager

Description

Provides and develops functional expertise to support Consumer, Multi Channel Marketing (MCM) and Digital initiatives.
Identifies and facilitates sharing of best practice in MCM, Consumer and Digital practices and analytics between regions.
Provides in-house analytic capabilities to leverage data from existing consumer quantitative surveys to inform current business decisions.
Advances the use of digital analytics and metrics.
Serves as a source of expertise for members on MCM, Consumer & Digital marketing to enhance effectiveness of regional colleagues in their client interactions.
Develop, update, and refine Marketing Mix Models.

Responsibilities:

Integrate all primary & secondary research to support decision-making and implementation

Develop state of the art approaches to Consumer research, focusing on innovation, cost effectiveness and insight generation

Bring functional expertise to support Consumer, MCM and Digital initiatives

Advance the use of digital analytics and metrics

Partner with Analytics professionals in various regions to deliver against broad range of goals

Ensure that functional and customer expertise is recognized and leveraged across the organization

Execute research and analytics as required to advance goals and deliverables

SKILLS

MS Excel, MS Outlook, MS Word.

Synectics is an Equal Opportunity Employer.