Senior Marketing Manager

Washington  ‐ Onsite
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Keywords

Description

Responsibilities
  • Plans for the effective development and implementation of longer term marketing projects.
  • Defines market requirements to increase product/service volume, revenue, and customer satisfaction and promote customer awareness and field sales effectiveness through marketing communication projects.
  • Plans and executes effective marketing programs to drive take rates and grow revenue opportunities with customer satisfaction in mind.
  • Partners with internal teams and external agencies to drive success.
  • Manages targeted customer marketing programs to drive response that is trackable/measurable.
  • Manages all aspects of program including planning, creative brief/direction to agency, creative review and approval, analyzes results and makes thoughtful recommendations for improvement.
  • Effectively partners with internal contacts and external agencies to develop program strategies and measures of success.
  • Manages work prioritization, forecasting, scheduling and coordinating resources within assigned projects.
  • Coordinates with product management to assess program impact.
SKILLS

Must have five or more years of marketing experience, preferably in direct response. Strong analytic and fact-based decision making skills are essential. Must be proficient using Microsoft Office products including Word, PowerPoint, Excel and Outlook. Must possess both outstanding written and verbal communication skills. Exceptional organizational and problem solving sills and proven ability to handle multiple tasks are needed. Strong attention to detail is critical. Desired Qualifications: Bachelors degree in Business, Marketing, Communications or Finance. Experience with database applications outside of Word, Powerpoint, Excel and Outlook is a plus. Experience with project management systems preferred. Ability to anticipate risks and devise contingencies to manage them desired. Experience in technology segment is a plus.

Synectics is an Equal Opportunity Employer.
Start date
n.a
From
Synectics
Published at
31.05.2013
Project ID:
544449
Contract type
Freelance
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