Description
This role will report into the Commercial Manager, and work closely with the Partnerships manager in new opportunities involving media assets.
The role is to manage the day-to-day account management of both media partners as well as venue clients. There is a continual flow of communication and planning required as a conduit for both sides in the process of delivering advertising, as well as content delivery. It will also involve attending prospective venue client meetings with the Sales Team to discuss potential advertising arrangements.
The individual needs to have a solid knowledge of the digital advertising and media market place and understand the typical processes for delivery. Ad Operations knowledge would be ideal.
As part of its business model the company are seeking to develop its advertising and media revenues. More partnerships and media buys are being sought going forwards on a continuous basis and a position is needed to account manage this process.
This role will report into the Commercial Manager, and work closely with the Partnerships manager in new opportunities involving media assets.
The role is to manage the day-to-day account management of both media partners as well as venue clients. There is a continual flow of communication and planning required as a conduit for both sides in the process of delivering advertising, as well as content delivery. It will also involve attending prospective venue client meetings with the Sales Team to discuss potential advertising arrangements.
The individual needs to have a solid knowledge of the digital advertising and media market place and understand the typical processes for delivery. Ad Operations knowledge would be ideal.
Account management on a day-to-day basis the media partner relationships.
Engage on complex opportunities with the Sales Team where media capabilities may be deployed, including forecasting revenue value.Become the conduit of communication between media agency partners and venue clients, ensuring revenue optimization by maximizing targeting and placement decisions.
Work with internal tech teams to ensure the latest requirements are in place for optimal media delivery.
Internal and external partner/venue reporting on campaign performances and revenue allocations.
At least 3 years' experience in digital media.
Strong commercial acumen
Digital ad operation experience, advertising campaign planning/management, and/or a strong knowledge of digital advertising ecosystem.
Demonstrable capability and confidence in communicating with senior management as well as clients.
Demonstrable experience and knowledge in reporting generation and delivery, particularly with regard to web analytics tools, page tagging, etc.
Good knowledge and use of MS Excel
Good knowledge of the digital HTML environment and understanding