Description
We are a full-service health and wellness agency with a heritage of innovation. The agency has built an outstanding reputation for creating evocative, award-winning marketing platforms that educate, inform, and inspire action. With offices in New York and Philadelphia.Your role as Manager Analytics:
The Manager, Analytics is exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Account Services, Project Management, Media, Creative and Technology to help drive results for our clients.
A Manager Analytics will:
- Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
- Commitment to rigorous, ongoing testing via A/B approaches or through the use of tools like Omniture Test & Target, SiteCatalyst, MeMetrics, and Google Site Optimizer.
- Construct dashboards and reporting mechanisms that appropriately convey marketing results in an insightful manner.
- Oversee the specification of tracking requirements during site builds.
- Effectively utilize both quantitative and qualitative techniques in the analysis of online marketing campaigns, website performance, and customer targeting.
- Collaborating with clients to develop clear business and measurement objectives
- ROI-modeling, consumer profiling/predictive modeling, segmentation and offer conversion optimization, campaign projecting/forecasting
- Serving as analytics liaison to client Dbase and measurement/research leads
Required Skills (but are not limited to):
- Educational training in business or quantitative analysis including both offline and online/interactive businesses
- 3-5 years of business experience in Management Consulting, Marketing, Advertising, or Interactive Consulting
- In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing)
- Experience in Consumer and/or Healthcare Professional marketing program analytics
- Robust experience with standard software and web-based tools including but not limited to Google Analytics, Omniture, and WebTrends
- Experience with PowerPoint and proficiency with Excel(experience with SAS/SPSS and ACCESS is a plus)
- Proven leadership ability with strong client relationship skills
To find out more about Real please visit www.realstaffing.com