Description
Are you that CRM and Site expert that knows segmentations and tracking tools like the back of your hand? Ready to take the next step in your career and want to work for a great company? In that case keep on reading.On the CRM part they are looking for a person that will responsible for:
• Operational maintenance of Segmentation models, ensuring that this is utilized for customer communications and promotions.
• Developing models to predict customer behaviour, using transactional data including acquisition, cross, up-sell, lapse and churn.
• Efforts on developing, managing and maintaining reporting processes that track CRM campaigns ROI.
• A major part of the CRM side will be developing their understanding of customer profitability and customer lifetime value along with identifying campaigns that can be automated and processes that can be improved to gain better time and resource efficiency.
• On the Site part you will also help implementing and maintaining online performance tracking tools.
• You will develop and deliver reports to determine factors that influence online customer behaviour.
• As a member of a team they hope for you to contribute to customer segmentation models for online behaviour and maximization.
Criteria:
• Deep understanding of CRM, web analytics and 2-3 years of experience in previous analytics related role.
• Your positions in the past has involved active work with conversion optimization and a/b testing tools.
• A good technical understanding especially of how a website functions and also driven to develop new ideas and implement new functionality.
• Good knowledge of data, databases and systems needed to deliver analysis and reporting to aid CRM activity.
• Systems include Microsoft Office programs (Excel ++), analytics packages including (but not limited to) Google Analytics and Webtrends and possibly campaign management & e-mail systems.
• I-gaming experience is considered a real asset, as well as knowledge in SEM and SEO.
If you are interested, please, send your CV to