Description
RESPONSIBILITIES:- Develop custom analytics dashboards/reports pulling data from online/offline sources to measure, monitor and manage key indicators.
- Setup/support and provide strategic insight regarding web analytics trends and opportunities/risks.
- Request first party tracking cookies.
- Implement, review, and optimize Omniture suites and tags for consistent metrics across multiple brand websites.
- Use the latest Adobe Omniture tracking code,
- Ensure all Omniture variables defined in the design document matches the suite configuration, ie, variable names, data types, and enabled/disabled status should all match,
- Double check internal URL filter and paid search detection.
- Be conscious not to trigger unnecessary page views when tracking custom events,
- Ensure campaign tracking code is incorporated in the JavaScript.
- Ensure SEM Click Through and SEM Click Past are tracked,
- Confirm with Adobe support when Server Side VISTA rules are required,
- Decide if first or third party cookie should be used.
- Name sections, sub-sections, and pages consistently.
- Develop standard Omniture dashboard and resolve tracking inconsistencies.
- Design Omniture variable maps.
- Coordinate agencies on all Omniture related issues, paid search integration, event tracking, and campaign management.
- Configure and manage search engine accounts in both Google and Bing for all brand sites.
- Produce URL redirect rules for new sites, so existing back links will continue to flow to the new site that results in higher search ranking.
- Discover existing and request new vanity URLs.
- Review Webmaster tool reports.
- Provide improvement suggestions to the business and raise tickets when significant errors are discovered by search engines, such as permission problem and missing contents.
- Coordinate Adobe consultant on the environment set up.
- Design, QA and publish test cases; Interpret the test results.
- Produce a POC that displays contents based on users' past behavior.
- Coordinate Adobe consultant on the environment set up.
- Provide instruction on implementation.
- Design triggering rules.
SKILLS
- Analytical Skills required. Candidate should be a MID-LEVEL resource with 3-5 years experience. Pharmaceutical experience desired.
Synectics is an Equal Opportunity Employer.