Description
The Marketing Consultant will be responsible for driving marketing programs, communication and marketing strategies to support and grow the business. This position will also be responsible for developing and implementing the marketing activities tied to specific retail energy markets/regions and/or a specific marketing functional area of discipline. This position will collaborate with a variety of multi-disciplined cross functional teams/organizations throughout the retail organization (including outside partners) to drive marketing programs throughout the respective market/region.Responsibilities
- Meet the organization's goals for Key Strategic Initiatives including revenue, margin, acquisition and customer retention by implementing specific marketing programs for a market/region and/or specific marketing functional area of discipline.
- Manage marketing programs so that programs and communications are aligned with business and sales objectives, are measurable, optimized and driving results.
- Proactively manage marketing tactics related to demand generation programs, promotional tactics, events/webinars/workshops, association programs, trade shows/exhibitions, sponsorships, speaking engagements, online promotional tactics, sales support collateral, and one-to-one marketing tactics.
- Work closely with other functional organizations to ensure successful execution of marketing programs.
- Act as the liaison and marketing representative for the respective market/region.
- Attend market/region sales meetings, identify opportunities where marketing support is needed and report regional marketing requirement to marketing leadership.
- Track all marketing campaign and initiative results in the company's CRM system.
- Ensure all leads are properly and timely forwarded to the appropriate Sales team member for follow-up.
Marketing experience.
Synectics is an Equal Opportunity Employer.