Campaign Manager - Channel Marketing

London  ‐ Onsite
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Keywords

Description

A leading consumer data/media insight company is looking to hire a strong Campaign Planning Manager to predict, manage and optimise cross-channel marketing campaigns to ensure business goals are achieved in a timely, cost-controlled manner.

The campaign manager/planner will be working on specific projects or employed to work jointly and with internal resources on a BAU basis.

Duties:
*To manage the closed loop campaign process for marketing on behalf of the organisation and its clients
*Direct the campaign planning and delivery process, including definition and management of timelines, priorities and client communications from ideation to execution
*To transform high-level activity plans into detailed campaign plans and briefs
*Forecast accurately costs and performance for marketing campaigns
*To optimise budget and activity across multiple time-periods, segments, channels, products, messages and offers to maximise performance against, often multiple and competing, campaign KPIs
*Build strong relationships with key stakeholders
*Challenge client views where appropriate in an assertive and constructive manner
*Confront difficult situations, acting calmly and with conviction

Required Skills & Experience - Please read:
*Experience of delivering across multiple functional teams within a large organisation
*Extensive experience in an analysis, campaign planning or campaign execution role
*Previous full responsibility for the management of an end-to-end business process
*Good influencing and communication skills
*Strong experience of batch campaigning in some of the following channels - direct mail, e-mail, telemarketing, inbound telemarketing
*Campaign performance forecasting
*Experience of one or more of the following areas would be highly desirable: marketing optimization, Real Time decisioning for interactive channels eg online, call centre or face-to-face channels and online or social campaigns

Allegis Group Limited and Aston Carter Limited operate Employment Businesses and Agencies and are companies within the Allegis Group Inc. group of companies, the fourth largest staffing company in the world, (collectively referred to as the "Allegis Group"). TEKsystems and Aerotek are divisions of Allegis Group Limited. Applicant data will be treated in accordance with the Allegis Group's Privacy Notice ). By submitting personal data to any company or division within the Allegis Group, the applicant is providing explicit consent to the use of such data by the Allegis Group and to the transfer of such data to and from the Allegis Group companies within the UK, Europe and outside the European Economic Area in connection with the fulfilment of the applicant's voluntary requests, and the fulfilment of other job opportunities that match the applicant's profile, and confirms that they may be contacted about such job opportunities.

Start date
ASAP
Duration
6 months
From
Aston Carter
Published at
14.08.2013
Project ID:
583269
Contract type
Freelance
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