Marketing Assistant - Insurance - Financial Services - Hampshire

Hampshire  ‐ Onsite
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Keywords

Description

Title: Marketing Assistant - Insurance - Financial Services - Hampshire

Location: Fareham

Duration: 5 Months initially

Our client a leading Financial Services company is seeking the services of an enthusiastic Marketing Assistant to join their Personal Lines Insurance Marketing team.

The Role:
The execution of broker and marketing communications and product development activity for the UKPL Broker marketing team - supporting both new business growth and retention

Key Accountabilities:
In addressing the broad facets of the role, the role holder will;
Assist the Broker & Specialities Marketing Manager in development of appropriate broker insight plans to support strategy development - incl product developments.
Assist the broker marketing executive in the effective execution of broker marketing communications and campaigns - in support of the agreed channel marketing plans
Execute the media and event strategies/plans to support new business acquisition in line with agreed plans
Ensure BAP segmentation is utilised to maximise relevance
Ensure the appropriate communication of the customer propositions
Ensure budgetary & financial adherence and pursue cost and process efficiencies through continuous improvement
Ensure the integrity of our Client's brand is protected, enhanced and maintained in all communications activity
Analyse and evaluate performance of marketing campaigns and activity - making recommendations for future activity
Support the development of the overall communications strategy - internal/external/PR and Public Affairs
To ensure compliance with the relevant governance frameworks - to meet Group, legislative and regulatory requirements - ie FSA

QUALIFICATIONS/EXPERIENCE
3+ years marketing experience - with a sound grounding in marketing communication and campaign execution
Good marketing media knowledge - with extensive knowledge of digital channels
Sound understanding of deployment channels
Ideally will hold a professional qualification - CIM/IDM

Start date
ASAP
Duration
5 months
From
Ifftner Solutions
Published at
15.08.2013
Project ID:
583816
Contract type
Freelance
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