Description
My client a large global brand is looking for an experienced Marketing Executive to join the team on an initial contract basis. The purpose of the role is to work with SME's through a range of prospect and customer marketing communication activities, in order to build engagement, advocacy and trust in their relationship with the company.
Essential experience includes
- Strong general marketing experience, preferably more focus on B2B marketing, although candidates with B2C experience with an interest in B2B will be considered.
- Understanding of below-the-line (BTL) direct marketing, which should include experience of tactical campaign development and implementation, customer segmentation and targeting, loyalty marketing and budget management.
- Proven ability to develop and build strong relationships, both internally and externally with the confidence to influence, negotiate and gain consensus are essential requirements.
- Excellent communication and presentation skills.
- Proven analytical skills to enable rigorous analysis of campaign results to ensure return on investment.
- Experienced user of Microsoft Office packages (Word, Excel, PowerPoint, and Outlook) to a good standard.
Desirable Experience includes
- Knowledge of digital marketing techniques and tactics, including website development and content management, SEO, PPC, affiliate marketing.