Search Engine Marketing Program Manager

Description

• Supports overall Search Engine Marketing (SEM) program management.
• Analyzes SEM program conservation and financial metrics and goals to produce program reports and statistics.
• Synthesizes high volumes of quantitative and qualitative data into a concise scorecard to report SEM program results and to support SEM program decision making.
• Makes recommendation to drive continuous improvement and SEM program effectiveness.
• Manages paper and web reporting process.
• Monitors data related sync issues between internal systems and SEM vendor systems.
• Partners with business users, IT, and SEM vendor to resolve issues in a timely manner.
• Resolves SEM business operational and active project issues and risks.

Program Management

• Manage SEM program and success metrics
• Responsible for making decisions on the direction of SEM, and implementing them using levers such as communications, OPower reporting tools, etc.
• Leads cross-functional advisory group and working group to ensure collaboration across functions in delivery, direction, and strategy
• Manage conservation goals and reporting
• Analyze high volumes of data to make decisions and develop processes to react to data
• Partner with IT to manage OPower relationships and SLAs
• Partner with various departments and IT to reconcile internal systems' and customer records' integrity
• Partner with communications department on the direction of customer communications and promotions

Customer Communications

• Managing customer communication strategy and approaches to generate interest in SEM
• Consistent look, feel, and language aligned with brand
• Alignment with web strategy and social media plans, leveraging current technology (eg web analytics)
• Customer satisfaction research and analytics
• Oversee notification management strategy and approach (eg email collection strategy)

Operational/Business Support

• Data repairs implementation and operational system data issue management
• Run SAS analysis and SQL queries to reconcile the internal systems' and customer records' integrity
• Customer experience delivery relative on SEM matters
• Custom report creation (eg SAS, SQL) for business operational metric and reporting use