Description
We are looking for someone to join our high-performance Genomics team that develops vibrant and profitable product offerings. Your focus will be on the cytogenetics space, managing SureFISH, a product with high visibility in Agilent's Diagnostics and Genomics Group. Your products have been enabled by Agilent's core oligonucleotide synthesis capabilities.Key Responsibilities:
-Strategically evaluate new product opportunities and identify synergies with other Agilent products
-Develop novel product launch strategies and implement launch plans
-Define pricing strategy, product positioning and configuration to ensure the best possible performance versus business goals
-Set product-pricing strategies including discount structures, and manage those strategies in conjunction with market dynamics and target markets
-Collaborate with cross-functional partners from other Agilent groups including marketing from other business units, R&D, manufacturing, and sales to achieve business objectives
- Work with KOLs to drive market penetration
- Work with marketing communications professionals to develop programs and collateral materials for products on the market
- Define training and content requirements for products and programs
- Drive the product/marketing message through all communication channels
- Participate in key sales situations for the product.
Requires:
- BS in biology, biochemistry, molecular biology; related discipline or equivalent. Master or Ph.D. preferred.
- 8+ years experience in marketing life science products.
- Experience in molecular diagnostics or regulated environment.
- Experience with FISH products is important to be successful in this role.
- The ideal candidate will bring a very strong cytogenetics background to the table.
- Demonstrated use of marketing skills and market knowledge to define and commercialize products that result in business success
- Experience in working with worldwide customers and is a strong advocate for customer focus and customer driven development
- Demonstrate ability to develop marketing plans that align with strategic objectives
- Ability to work independently to plan, prioritize workload, schedule time, assess and solve problems
- High proficiency in pricing and forecasting
- Must exhibit strategic thinking, teamwork, creativity, planning and organization, and flexibility
- Strong analytical and decision making skills
- Experience in working with global markets/customers an advantage
- Excellent written and oral communications skills and comfortable presenting to high level audiences both internally and externally
- Must have flexibility in working hours and available for 25% business travel
To find out more about Real please visit www.realstaffing.com