Marketing Support Manager

Georgia  ‐ Onsite
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Keywords

Description

Description:
Evaluate and optimize the company website's in order to encourage customers to use the company website, whenever possible, instead of utilizing a call center to seek self-service and support by providing easy log-in access, simple site navigation, and clear paths to resolution. The ideal contractor will have experience with search programs in competitive categories with many stakeholders.

Perform and analyze wireless and Wireline keyword research, leveraging internal and external resources data sources such as WebTrends and Business Objects
Evaluate current site search results to report on successes and actionable opportunities for site search optimization efforts

Create presentations and lead team working sessions to develop action plans, including working with content writers to ensure copy is optimized, interfacing with development/engineering and QA.
Compile metrics reporting with detailed keyword performance measurements for implemented efforts
Generate and disseminate management reporting to ensure leadership is aware of performance trends

SKILLS:

Online Marketing, Excellent verbal and written communication skills, Microsoft Office: Excel, Word, PPT, WebTrends, Business Objects
Start date
n.a
From
Synectics
Published at
26.10.2013
Project ID:
619180
Contract type
Freelance
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