Description
41206-Marketing Campaign Data Consultant
Oakland, CA
Position type: w2
Contact duration: 13months + (Strong possibility of extension)
Min Education: Bachelors
Purpose and Description:
Client is seeking a Data Consultant for our Consumer Loyalty and Retention team within Direct Marketing. The Data Consultant designs studies to evaluate the effectiveness of marketing campaigns; performs campaign analysis in SAS; consistently completes deliverables on time; and maintains relevant campaign documents on an ongoing basis. This contract position may convert to FTE status.
All candidates should have at least 3 years of experience, with at least 1 year in a related position. Candidates must have experience working with SAS. An ideal candidate will have relevant marketing experience (eg marketing management, campaign planning, execution and/or analytics in a direct marketing context), and will understand how to analyze a direct marketing campaign. No health care or health insurance experience is necessary.
Major Responsibilities:
Under supervision, collects data and conducts quantitative and qualitative analysis of marketing programs
Uses multivariate statistical analysis techniques to analyze data and produce preliminary reports
Write and gives presentations
Contributes to problem solving and process design efforts
Assists in development of data collection and analytic tools
Performs marketing campaign management activities using database management tools
Required Experience:
1. Previous experience with SAS (at least one year)
2. Proven ability to interpret data and express implications of analysis to clients
Preferred Experience:
1. Prior experience in direct marketing, reporting, market profiling or general analytics
Required Education:
Required: Bachelor's degree
Preferred: Master's in relevant field
Skills to be successful in this role:
1. Analytical and attention to detail
2. Translating the results of analysis into business insights
3. Written and verbal communication
Screening questions:
1. Have you generated lists for direct marketing campaigns previously? If so, describe three marketing campaigns for which you have generated lists.
2. Have you worked as a marketing manager or analyst in a direct marketing context? If so, describe your role(s) in detail.
3. Do you have prior experience with SAS and SQL? If so, provide a detailed description of your most recent position which required their use.