Senior Business Data Analyst - Business data analyst - Marketing - SQL

London  ‐ Onsite
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Description

Senior Business Data Analyst - Business data analyst - Marketing - SQL - BI

Senior Marketing Data Analyst required to join a global Marketing Analytics team driving key strategies, addressing business questions and enabling marketers to make data-based decisions that result in growth. This position will play a critical role in understanding customer behaviour and patterns on my clients telesales and partner channels, identifying key opportunities to help drive conversion and revenue, sharing insights and recommendations, and launching tests to drive business results.

Responsibilities will include:

  • Create holistic dashboards by pulling data from different data sources for business performance presentations to the leadership team.
  • Build reports, spreadsheet models and ad-hoc queries to support business analytics.
  • Develop automated methods for delivering dashboard data and charts where possible.
  • Collaborate with telesales operations and external partners to assist with data collection and reporting.
  • Partner with marketing and sales teams applying analytics to determine relationship between marketing efforts and business outcomes.
  • Work with marketers to understand data capture requirements, set up tracking and resolve issues as they surface by working cross-functionally.

Required Skills and Experience:

  • Bachelor's degree
  • Minimum 4-6 years' experience analysing performance of marketing, sales channels and/or product activities driven by analytics.
  • Demonstrated ability to proactively draw conclusions and insights from customer behavior data especially within telesales and partner channels.
  • Strong database experience with good SQL skills
  • Proven experience of conducting cohort analysis for Mobile and SaaS products.
  • Familiarity with lean testing concepts and structure.
  • Working experience with tools such as Business Objects, Omniture, Google Analytics and/or SalesForce a plus.
  • Knowledge of Reporting and BI tools
  • Excellent interpersonal and communication skills

If you are interested in this senior business data analyst please apply.

Data Analyst - Business data analyst - Marketing - SQL - BI

Start date
n.a
Duration
3 months +
(extension possible)
From
ARK International Recruitment Ltd
Published at
30.10.2013
Project ID:
620277
Contract type
Freelance
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