Marketing Analyst - Automation

Job type:
on-site
Start:
n.a
Duration:
n.a
From:
Synectics
Place:
Illinois
Date:
01/30/2014
Country:
flag_no USA
project ID:
657935

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Description:
We are looking for a data management expert who can partner with Marketing managers to support the successful execution of North American Marketing demand generation programs.

Seeking an analytic-driven, insight focused individual with a proven history of supporting list management and data quality processes for a B2B marketing organization. The ideal candidate will excel in team environments.

Responsibilities:
Support Marketing Demand Specialists and Operations Managers to enable tracking/reporting of marketing activity via a marketing automation platform.
Utilize Eloqua and Salesforce.com to upload sourced lists, capture newly acquired contacts, grow the marketable database, and improve segmentation and targeting of audiences.
Provide summary reports on contacts and campaigns as needed
Manage list request processes and best practices, and create and maintain high quality lists and data filters to support for innovative programs execution.
Establish and maintain effective/collaborative working relationships

SKILLS:

Specific Knowledge/Skills:
Bachelor's degree in Marketing, Business, Database Marketing, or related field.
3+ years of experience working with Eloqua (E9-10), Marketo or other Saas Marketing Automation tools. CRM experience, especially SFDC, is a plus.
Thorough understanding of database marketing KPIs, data hygiene processes, data mapping, and best practices
Eloqua/Salesforce certification desirable
Highly advanced Excel skills, strong problem-solving and technical aptitude
Strong analytical, organizational and decision-making skills
Demonstrated strong verbal/written communication skills with the ability to communicate technical concepts with a non-technical audience and present ideas effectively in a group environment
Strong business acumen with the ambition and capacity to quickly learn new business processes
High attention to detail with excellent follow-through
Excellent planning, time management, decision making and organization skills with the ability to self-manage numerous projects simultaneously. Should be able to work independently and be self-driven.
Strong interpersonal skills with a focus on teamwork and ability to foster/maintain relationships with internal and external clients and vendors.
Proactive approach to problem identification and solving