Senior Analyst - Base SAS, SQL

West London  ‐ Onsite
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Keywords

Description

My client are a global data marketing organisation who are currently looking to recruit a Senior Analyst on a permanent basis to be based at their site in West London.

Overview:
The Senior Analyst is responsible for taking on analytical projects for our clients.
The Senior Analyst is required to be an experienced analyst who is self-motivated, pragmatic and thorough and shows an innovative approach to solving business problems through analytical techniques.
Should understand the business landscape and the issues our clients wish to address.

Day to day responsibilities:

On a daily basis this position will involve in-depth analysis of customer and prospect databases using SAS and SQL. The results of their insight will be displayed in Excel reports and turned into Powerpoint presentations, and so they need to be fully conversant with these tools. Analytical techniques used commonly include propensity modelling (linear and logistic), segmentation, customer profiling, data selections, extracts and suppressions, campaign response analysis and all others used for marketing analysis purposes. The analyst will be experienced in making code run efficiently on large datasets, including use of macros etc where appropriate.
These analysts should be experienced in working both within a team environment and in taking charge of their own projects and/or clients. They will have daily contact with other teams, including client services and the data development and production teams, and will need to communicate fluently and effectively at all levels of the business. They must be experienced with dealing directly with clients.

ESSENTIAL SKILLS
A good degree in maths/statistics or equivalent
Experience within the marketing industry

Practical achievement in the following skill areas:
* Application of statistical methods to maximize marketing effectiveness
* Analysis and segmentation of business data, customer profiling
* CRM and its practical application
* Interrogating marketing databases and providing business intelligence
* Base SAS (v9.4), SQL
* Excel (including pivot tables, VLookups, report creation), Powerpoint skills
* Client-facing skills (may have been gained with internal or external clients)
* Agency and/or in-house exposure

DESIRABLE SKILLS
B2B data and marketing
Campaign analysis, mapping (e.g. Mapinfo)
Propensity modeling, customer segmentation

Salary: £45k - £50k dependant on experience
Location: West London
Weekly working hours: 37.5

If you would like to be considered for this vacancy forward me your up to date CV and I will get back to you with more details about the role.

To find out more about Progressive Recruitment please visit www.progressiverecruitment.com
Start date
04/2014
From
Progressive Recruitment
Published at
04.04.2014
Project ID:
689637
Contract type
Permanent
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