Marketing Coordinator, Search Engine Marketing

Job type:
on-site
Start:
n.a
Duration:
n.a
From:
Azule Staffing
Place:
California
Date:
04/09/2014
Country:
flag_no USA
project ID:
692372

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Marketing Coordinator, Search Engine Marketing 

We are seeking an effective SEM talent to join our team. This person will be responsible for the management and optimization of our campaigns as well as Pay-Per-Click program for our clients. The person we seek will expand our client PPC program, as well as track, analyze, and optimize our clients' campaigns across multiple search engines. The ideal candidate will have hands-on experience managing large-scale search engine marketing campaigns, as well as exhibit clear communication skills and a positive attitude. 

Role Description:
Planning and implementation of new SEM campaigns. You will work closely with other marketing managers and engineers to launch successful paid-search campaigns 
Ongoing optimization of our client campaigns in accordance with predefined KPIs. 
Working with the team, analyze and report SEM activity to product stakeholders and management team 
Conceptualize and initiate tests (keyword bids, ad copy, etc.) in order to continually improve key metrics across campaigns and various search engines 
Stay informed of industry trends and best practices 
Work closely with other PPC Team members and to streamline and optimize consumer experience and clients' conversion funnels. 
Manage our PPC campaigns to ensure ROI, margin and retention requirements while staying within budget 
Leverage 3rd party vendors to develop tools and strategies for paid search campaigns that meet or exceed business goals. 
Implement end-to-end tracking 
Develop and maintain SEM forecasting models that look at the impact of spend and engagement across key campaigns 
Think of ways for improving search spend effectiveness for multiple campaigns 
Work closely with search engines to manage search buys 

Requirements:
BA/BS degree 
2+ years PPC/SEM optimization experience for Google AdWords, or Microsoft AdCenter for Yahoo or BING accounts 
Works well independently on assigned tasks, as well as team at large 

Ideal Candidate:
The ideal individual must have proven ability to achieve results against set objectives in a fast moving, dynamic environment 
Able to start optimizing the first day on the job without breaking a sweat 
Self-motivated and self-directed; however, must have demonstrated ability to work well with people 
Someone who doesn't take him or herself too seriously 
Strong communication and team-oriented; comfortable interacting with senior managers and engineers 
Someone who loves talking about PPC, CTR, ROI, Analytics (doesn't have to be in that order) 
Experience working with the legal industry or optimizing large accounts with million+ keywords 
Familiarity with Omniture SiteCatalyst and Google Analytics software a plus, but not necessary 
Comfortable working with Excel spreadsheet 
Enthusiasm for learning. 
Team player. Good sense of humor, always a plus

Candidate will be optimizing, troubleshooting, and reporting in this marketing role!

This is a great opportunity for someone who would like to get more experience with SEO Marketing--but they need to work quickly and be enthusiastic in this role! Required to have at least 2+ years PPC/SEM optimization experience for Google AdWords, or Microsoft AdCenter for Yahoo or BING accounts. Bachelor's Degree is also required! This is a support role so the person will not be dealing with the strategy within the project itself. This is not a client facing role--the contractor will primarily work with a team to complete projects. Should have intermediate knowledge of Excel (should know some functions).