Copywriter

Job type:
on-site
Start:
ASAP
Duration:
2 months
From:
Hastings Direct
Place:
Sussex
Date:
04/17/2014
Country:
flag_no United Kingdom
project ID:
696923

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PURPOSE:

Review, create and develop customer cross-channel communications from a customer's perspective, in particular 'in-life' communications, to ensure brand consistency and quality across all touch points.

KEY ACCOUNTABILITIES:.

  • Working with key stakeholder briefs and Marketing Managers to develop creative ideas and concepts, ensuring that the brand is incorporated into all communications, across all media channels and target audience
  • Creating clear, persuasive, original copy, proofreading copy to check spelling and grammar, amending, revising or redeveloping adverts or campaigns in response to VOC and stakeholder feedback
  • Working on several campaigns at once to tight deadlines, while managing stakeholder expectations
  • Working closely with the company Graphic Designer, producing innovative marketing
  • Working closely with external agencies
  • Act as customer communications champion and brand/tone of voice guardian to develop and review all new and revised customer communications through all channels.
  • Work with key stakeholders on business projects, to ensure that the customer is at the heart of all decision making, ensuring that any new or existing communications are positively impacted.
  • Accountable to the Customer Engagement Manager who will manage priorities, workload and is responsible for sign off and approval of copy created.
KNOWLEDGE:
  • Experience of creating copy for Financial Services regulated companies and an understanding of compliance requirements
  • Understanding of copywriting for digital channels including SEO.
  • Min 2+ years copywriter experience

SKILLS:

  • Self-management capability
  • Good communication, skills, in particular written and verbal
  • Creativity and the initiative to develop new ideas and concepts and deliver them.
  • Ability to grasp business requirements and turn around at pace